The rating criteria is as follows:
Popularity:
A casino's popularity is often
the most important criteria taken into consideration. The
simple reason behind this being that for a casino to be popular
it has to have some good qualities or something better than
all other casino's.
Customer Service:
There are chances of
a player needing help in certain matters. In such cases a
trained personnel with all the adequate knowledge can be
quite useful. There should be live customer support, through
telephone or online chat, to help the players playing the
online version of the game.
Player Retention:
Increase in competition
and too many casinos' has made it mandatory that a casino
must offer its players much more than usual. This includes
welcome bonus, monthly bonus, Comp programs, surprise gifts
and freebies, points programs, Payout percentages etc. etc.
Such programs, along with all the mandatory things like
good ambience, fair play and so on, make sure that the player
feels really comfortable and therefore never goes to any
other casino. Higher the retention rate the more popular
will be the casino.
Casino Software:
Looks and the ease of
playing is highly desirable. No one likes a complex, fuddy-duddy,
and a slower download version. The casino shall look at the
type of software it uses, graphics appearance and performance,
variety of games etc, to keep the player highly interested
and loyal toward the casino.
Speed of Payouts:
Offering numerous ways
of payments and having not too complex procedure for making
winning payments can help the casino quite a bit. If a casino
makes payment quickly and efficiently, along with the most
convenient mode of payment, the player feels good about the
casino. This opens up more chances of the player revisiting
the place and the casino becoming more and more popular.